ABOUT / CHUKWUEMEKA KALU
A curious mind.
A growth mindset.
I’m Chukwuemeka, a growth marketer and strategist based in Lagos. I like getting close enough to a business problem to see what is actually holding growth back—and then doing the work to move it forward.
I’m Chukwuemeka Kalu, known as Emeka. I’m based in Lagos, Nigeria, and work across Nigerian and international markets.
Better questions before more activity
Why does one business find its customers while another, with an equally good product, struggles? Why does a channel work in one market and fall flat in another? Those are the kinds of questions that keep me interested in growth.
Over roughly six years, I’ve worked across marketplaces, technology, education, global mobility, hospitality, fintech, and Web3. The contexts change. The habit stays the same: understand the customer, find the constraint, and look for the opportunity that is easy to overlook.
Strategy is useful when it reaches the work
I enjoy turning an idea into a plan, but I also want to know what happens when real people encounter it. That means building acquisition journeys, working with content and creative, running experiments, and using performance data to decide what to improve.
My work has involved cross-functional collaboration, partnerships, lifecycle marketing, paid and organic acquisition, and reporting to stakeholders. I want to lead growth while staying close enough to execution to understand what is working.
Make the complicated useful
I enjoy stories and analogies because a clear explanation can change how someone sees a problem. Sometimes the answer is a better message. Sometimes it is a more useful partnership. Sometimes it means changing the format of the offer itself.
I’m drawn to ambitious teams building products and trying to find smarter ways to grow. I bring curiosity, commercial thinking, and a willingness to take ownership of the work between the idea and the outcome.
WHERE I CONTRIBUTE
From the first question
to the next experiment.
01
Growth strategy & GTM
Customer research, positioning, market opportunities, and practical launch plans.
02
Acquisition & conversion
Paid and organic discovery, funnel design, landing pages, and conversion experiments.
03
Lifecycle & retention thinking
Segmented email journeys, lead nurturing, marketing automation, and customer progression.
04
Partnerships & distribution
Relevant ecosystems, referral routes, co-marketing, and community-led acquisition.
05
Analytics & experimentation
Funnel reporting, useful measurement, hypothesis testing, and evidence-led decisions.
06
Cross-functional execution
Working with product, design, engineering, and partners to move a shared plan forward.
SELECTED EXPERIENCE
The work behind
the perspective.
MARCH–AUGUST 2026
Growth & Content Lead
BARTA
Led launch acquisition, messaging, paid campaigns, community development, and founding-user onboarding for a cosplay and creator marketplace.
2026
Growth Marketing & Lead Generation Consultant
FREELANCE / RISING REV
Developed prospecting and acquisition journeys, landing pages, offer messaging, paid acquisition, and reporting for independent consulting work.
FEBRUARY 2024–APRIL 2026
Lead Digital Marketing Manager
MAPLE GROUP OF COMPANIES
Led audience-specific growth and digital marketing across education and global mobility brands, including the Think Canada Fair acquisition programme.
2022–2023
Marketing Associate
HYPE PARTNERS
Contributed to founder-led organic growth and Web3 client marketing, including lead marketing work for Nolus Protocol.
TOOLS I WORK WITH
The tools support
the thinking.
Google Analytics · Google Search Console · Looker Studio · Meta Ads Manager · Google Ads · TikTok Ads · HubSpot · GoHighLevel · Mailchimp · WordPress · Elementor · Notion · Jira · Adobe Photoshop · Premiere Pro · CapCut · OpenAI (ChatGPT, Codex) · Claude
EDUCATION & CONTINUED LEARNING
HND Accountancy
Yaba College of Technology · 2019
Product Launches Micro-Certification (PRLC) — Product School (2025)
Crypto Marketing — Third Academy (2022)
Direct Response Copywriting — Nairaroad (2022)
Content Marketing Certification — HubSpot Academy (2021)
Digital Marketing — Digital Marketing Skill Institute (2021)
A CONVERSATION CAN CHANGE WHAT COMES NEXT
What could
we grow next?
I’m always interested in conversations with ambitious teams building products and looking for smarter ways to grow.