WORK / SELECTED GROWTH CHALLENGES
The thinking.
The work.
The outcomes.
From a marketplace’s first users to new ways of reaching international education customers, these projects show how I approach growth: understand the constraint, find the opportunity, and build a way forward.
Each case study separates the work I contributed from the outcomes reported during the project.
01 / EVENT-LED ACQUISITION
February 2024–April 2026
5,650+
Attendees across 13 events
MAPLE GROUP / THINK CANADA FAIR
Reported outcome
EDUCATION · GLOBAL MOBILITY · DEMAND GENERATION
A new model for reaching students.
Audience-specific acquisition and a more accessible event model helped expand Think Canada Fair beyond its annual flagship format.
Explore case study02 / MARKETPLACE LAUNCH
March–August 2026
390+
Pre-launch waitlist registrations
BARTA MARKETPLACE
Reported outcome
MARKETPLACE · GO-TO-MARKET · COMMUNITY
From social discovery to founding users.
A launch acquisition funnel connected audience-specific messaging, paid and organic discovery, a waitlist, and creator onboarding.
Explore case study03 / CONTENT & COMMUNITY
2022–2023 · approximately 16 months
10,247
Followers on the founder’s account
HYPE PARTNERS
Reported outcome
WEB3 · FOUNDER-LED GROWTH · ORGANIC ACQUISITION
Make a founder’s expertise easier to discover.
Practical Web3 education, founder positioning, and community participation connected audience growth with relevant business conversations.
Explore case study04 / GTM & POSITIONING
2022–2023
15+
Reported ecosystem features
NOLUS PROTOCOL
Reported outcome
WEB3 · PRODUCT POSITIONING · ECOSYSTEM DISTRIBUTION
Help a new product make sense.
Cosmos-native positioning, audience-specific education, and ecosystem distribution supported awareness of Nolus’s DeFi Lease proposition.
Explore case studyA CONVERSATION CAN CHANGE WHAT COMES NEXT
What could
we grow next?
I’m always interested in conversations with ambitious teams building products and looking for smarter ways to grow.